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FTC Approves $13.5 Billion Omnicom-Interpublic Merger with Political Ad Bias Restrictions
FTC Approves $13.5 Billion Omnicom-Interpublic Merger with Political Ad Bias Restrictions
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BTCCSquare news:
The Federal Trade Commission has greenlit Omnicom Group's $13.5 billion acquisition of Interpublic Group, creating the world's largest media buying agency with approximately $25 billion in combined annual revenue. The deal, announced in December 2024, is expected to close in late 2025 pending international regulatory approvals.
In an unprecedented move, the FTC imposed strict conditions prohibiting the merged entity from directing advertising dollars based on political or ideological considerations. The order explicitly bans compliance with client requests to blacklist publishers due to political content, addressing growing concerns about covert manipulation of media funding.
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